The surprise isn't that it happened, but that they got caught. IGN, infamous for their phoned in God Hand review where they later admitted that the reviewer never got past the first stages after only a few minutes of attempts, has reached a new low.
Reviewer Philip Muicin's review of the upcoming Dead Cells turns out to have been a CTRL C + CTRL V of a smaller Youtuber who had already posted his review a few days earlier. Not only is the review a nearly word for word copy, IGN apparently confirmed the issue by removing the review.
You can view the video on the topic here:
So, with audiences crying out for blood I'm honest: this is nothing. Bigger companies have been doing stuff like this for decades, in all types of industries. Grabbing content from smaller names and putting them online as their own with only minor changes for a quick buck. The question: how would we change this?
Reviewer Philip Muicin's review of the upcoming Dead Cells turns out to have been a CTRL C + CTRL V of a smaller Youtuber who had already posted his review a few days earlier. Not only is the review a nearly word for word copy, IGN apparently confirmed the issue by removing the review.
You can view the video on the topic here:
So, with audiences crying out for blood I'm honest: this is nothing. Bigger companies have been doing stuff like this for decades, in all types of industries. Grabbing content from smaller names and putting them online as their own with only minor changes for a quick buck. The question: how would we change this?